SBS Presents Sugaray Rayford

WINNER: 2023 BMA AWARD FOR BEST SOUL BLUES ALBUM OF THE YEAR- IN TOO DEEP

“Sugaray Rayford’s the total package — brilliant songwriting, energetic performances, inimitable vocals — and In Too Deep reveals every facet of his marvelous gifts to us.” No Depression

“Rayford gives voice to people who have faced struggles.” – Relix

The Sacramento Blues Society Presents:

Sugaray Rayford

2023 Annual Membership Gala

Sunday, Dec. 3

Harlow’s

2708 J St. Sacramento, CA

Doors:6pm

7pm-10pm

FREE: Current SBS Members with membership card

$35-General Admission (includes a one year membership to the Sacramento Blues Society)

~~~~

The Sacramento Blues Society ends the year in high fashion with one of the very best soul/blues entertainers today, Sugaray Rayford and his 7-piece band. This is one of his only two NorCal dates.

This annual celebration also kicks off the SBS’ year long celebration of its 45th year in existence. The SBS, established in 1979, is one of the three oldest Blues Societies in the United States.

A chance meeting in Memphis laid the groundwork for a unique musical partnership between soul-blues powerhouse Sugaray Rayford and producer, songwriter Eric Corne. Combining classic soul melodies with funky R & B grooves, raw blues power, and mashed up with modern sensibilities, the pair’s first collaboration, Somebody Save Me, earned Rayford a 2020 Grammy nomination while later that year he took home Blues Music Awards for ‘Soul Blues Male Artist’ and ‘B.B. King Entertainer of the Year.’

Last summer’s adventurous single “Homemade Disaster” took things further, landing on multiple retro soul and new blues playlists on Spotify, with PopMatters declaring the track “will appeal to fans of Gary Clark Jr. and Chicano Batman.”

Sugaray Rayford returned in 2022 with In Too Deep. Combining classic soul melodies with funky R&B grooves, raw blues power and mashed up with modern sensibilities, the album takes on issues, such as PTSD, civil rights and social justice. With vibrantly detailed arrangements tailored to showcase Rayford’s deft portrayals and interpretations, In Too Deep is a poignant album that seeks to inspire and uplift. Earlier this year, it won BEST SOUL/BLUES ALBUM OF THE YEAR from the Blues Music Awards in 2023.

At his core, Sugaray Rayford is a galvanizing uniter. His live shows are a party. Some conversations may be had, and some self-reflection may occur, but at the end of the day, people leave feeling a sense of joy and togetherness.

BIO:

Texas born Caron “Sugaray” Rayford began his musical career at the age of 7 singing & playing drums in church, and his gospel influence can be heard and felt in his music. Rayford’s phrasing is intimate and conversational and the soulful gravel in his voice hints at his firsthand experience with hardship. He grew up in Texas, his childhood marked by poverty and loss. He remembered a sad game he played with his brothers, a competition that determined who was skinniest by counting the number of belt holes left unused. His mother struggled to raise three boys alone while battling cancer. When she died, it was a kind of relief. “She suffered and we suffered,” Rayford said. “Then, we moved in with my grandmother and our lives were a lot better. We ate every day and we were in church every day, which I loved. I grew up in gospel and soul.”

His switch to contemporary music began about 15 years ago in the San Diego area, where he sang lead vocals with a R&B/Funk band called Urban Gypsys. With this band he had the privilege of sharing the stage with many notable artists such as The Average White Band, Dennis Quaid, Joe Luis Walker, Kal David, Super Diamond & Venice, to name a few. After dabbling in blues, Suga realized that the blues was where his heart and soul belonged. So after some soul searching he left the Urban Gypsys and became lead vocalist for Aunt Kizzy’z Boyz, a Temecula area blues band. Shortly after joining the band in 2004, they released their first CD “Trunk Full of Bluez”. This band was hungry and did over 200 gigs a year over the next few years and their popularity rose exponentially.

Aunt Kizzy’z Boyz represented San Diego (Blues Lovers United San Diego) in Memphis Tennessee January 26th- 28th, 2006 at the International Blues Challenge (IBC), and brought home the 2nd place prize. The band began playing higher profile gigs and in 2007 released their 2nd CD “It’s Tight Like That”. In September 2008, the Boyz won the LAMN Jam Grand Slam Urban Artist of the Year title by a landslide; they beat out hundreds of competitors. The band was offered a distribution deal on the spot by RBC Records. Tabitha Berg wrote, “The band’s most valuable ingredient is that of the band’s dynamic front man Sugaray, he knows how to read and work a room. While most artists simply perform, exceptional artists are responsive to the mood of the crowd. The energy shifted when AKB took the stage, and they had the crowd on its feet within seconds.”

After moving to Los Angeles several years ago, Sugaray was asked to host a blues jam at Cozy’s in Sherman Oaks. It is through this venue that Sugaray met and played with innumerable world-class musicians. Suga’s desire to explore and expand his musical vision has been nourished by these musicians. His solo career has flourished in LA. May 2011, Sugaray became one of the lead vocalists for the Mannish Boys, who were under Delta Groove management. He sang lead vocals on 9 songs on Double Dynamite the Mannish Boys CD that won Best Traditional Blues Album in May 2013 at the Blues Music Awards. His first solo CD Blind Alley was a self-release in 2010, which garnered critical acclaim. His second solo CD Dangerous, was released on 9/17/2013 under the Delta Groove label and debuted at # 2 on Blues Debut Chart, #6 on the Roots Music Chart and #2 on The Living Blues Chart. Supporting Sugaray were guest performers including Kim Wilson, Kid Andersen, and Sugar Ray Norcia. In October 2013, Rayford toured with Kevin Selfe and the Tornadoes.

At the 36th Blues Music Awards, Rayford was nominated in two categories; “B.B. King Entertainer of the Year” and “Traditional Blues Male Artist.”

And he is a stage actor too.  In May 2012 he made his stage debut starring in the Tony award winning play “Ain’t Nuthin’ But The Blues” at the Portland Center Stage in Portland Oregon. He joined members of the New York Broadway cast playing the part previously played by the late Ron Taylor. It had a 6-week run where every show ended with a standing ovation.

YOUTUBE: “The Revelator”  https://youtu.be/ehsjbTnvNb8?si=VplfdofPZ_eV2MRS

YOUTUBE: “In Too Deep”   https://youtu.be/wmhB2Ktai08?si=QrFJDmprgFS_75re