Sponsorships | K-ZAP 93.3 FM

Why Your Business Should Sponsor Sacramento's K-ZAP

If you own a local business in the Sacramento area, sponsoring K-ZAP is one of the smartest ways to reach a loyal, engaged audience that actually listens and remembers.

In 2025, K-ZAP delivered 657,000 streaming sessions, a 12 percent increase over 2024, with a record 176,000 sessions in Q4 alone. Listeners don't just tune in; they stay tuned, with 35,000 to 40,000 long sessions exceeding 60 minutes every month. Average Quarter Hour ratings consistently peak at 150 to 200 during drive time and evenings, and 78 percent of sessions come via mobile, meaning your message travels with rock fans throughout their day.

Unlike deep-pocket corporate radio stations packed with 16 or more ads per hour that listeners tune out or fast-forward, K-ZAP is community-supported and commercial-free. We stay on the air 24/7 thanks to listeners and local businesses like yours who believe in real rock, blues, and Sacramento's cultural fabric. Your sponsorship message stands out clearly with no clutter, no buried spots, and no competition from a dozen other commercials in the same break.

Public radio underwriting delivers real advantages over traditional commercial advertising. Research shows public radio listeners are significantly more likely to pay attention to sponsor messages, view sponsoring businesses more positively, and choose a sponsor's product or service when price and quality are equal.

When you sponsor K-ZAP, you're not just buying spots. You're investing in Sacramento's only free-form rock and blues station, supporting local programming, events, and the spirit that keeps our community connected. Your business becomes part of the station's story, reaching an attentive 55 to 65-plus audience with disposable income plus growing younger listeners who love authentic rock content.

For sponsorship details and packages, contact K-ZAP Underwriting Rep Peter Rizzo at prizzo@k-zap.org.

If you don't own a business but still want to support Sacramento's K-ZAP and help keep real rock and blues on the air 24/7, you can contribute here.

Your support makes a direct difference. Together, we keep K-ZAP strong for Sacramento and beyond.

What Sponsors Say

“K-ZAP is a valued partner and cherished resource we rely on to connect with a wide audience of music-lovers. It's a pleasure to work with K-ZAP – when we're not too busy tuning in for their great programming!”

Stewart Goosens

Regional Marketing Manager, LIVE Nation Concerts, Northern California

“We're proud to have partnered with K-ZAP for the past several years, both to support the station and its music, and to get the word out to their listeners about our services. Ever since we started advertising with them, we've seen a steady flow of new customers, as well as potential customers who just stop in to pickup a K-ZAP sticker. We've also partnered with them on a movie night to bring people to the shop and expose them to our location. We find great synergies in working with K-ZAP and recommend them to other local advertisers. Thank you K-ZAP!”

The Crew at Black Rock Auto

“I have been listening to K-ZAP since I moved to Sacramento. After buying Lil Joe's, I knew sponsoring K-ZAP was going to bring me customers, and I have seen the results. The station shows up on some neat current and vintage shirts. There are a lot more people with longer hair, if they have it, wearing tie-dye. There's just something about the disposition of a person who likes this music, listens to K-ZAP, and loves old rock. I have seen more of those people; we just look different. You can hear K-ZAP every morning at Joe's. We always start our day with music from our favorite radio station.”

John Fierro

Owner, Lil Joe's Restaurant

Current Sponsors